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Consumer Data Privacy Concerns
http://www.emarketer.com/newsroom/index.php/digital-privacy-dilemma/ I thought the above article offered an interesting complement to last class’ discussion of customer loyalty and services such a...
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Trouble with Third-Party Dealmakers
http://arstechnica.com/business/2013/02/after-losing-81m-in-q4-2012-groupon-stock-plunges-25-percent/ A few weeks ago, we discussed various third-party services offering point of sale deals. Some of...
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To Match or Not to Match?
In class and our whitepapers, we have extensively discussed the attempts of brick and mortar retailers to remain relevant in the modern marketplace. Consumers can shop from the convenience of their...
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Pursuing Shared Value
Past class discussions have touched on the concept of shared value as a business model integrated approach toward a company’s attempts to benefit society. This ethos goes beyond disjointed and...
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New Path Toward Customer Value?
Lately, much has been said of the trend toward new prepaid cellphone plans proffered by established players in the wireless industry. T-Mobile has recently altered its business model to offer solely...
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